Una started RAVING BRANDS to support clients on a personal basis with everything from branding to marketing strategy, competitor research, social media content and also personal brand promotion.
As well as a long and successful career as a hands-on marketing director and brand communications expert across big national consumer brands, Una has significant experience marketing SMEs and B2B brands and also expertise building and promoting the online presence of personal brands in the arts sector. Una has contributed to the profitable development of over 50 brands in the UK and has worked on some of the UK’s best known sector-leading brands across the food & drink, hospitality, leisure, retail, entertainment, FMCG and performing arts industries.
Una knows from first hand experience that there are always a range of things on the marketing 'to do' list that are barriers to a brand's success - and that's where she can help. As a hands-on and multi-skilled marketer, Una undertakes all the assignments herself, never outsourcing unless with prior agreement, and always being personally accountable for agreed deliverables and results.
Whether your brand is large or small, whether it's new or mature, and whether it's a product, a service, a cause or a real person, Una applies a wealth of experience in a down-to-earth, commercially accountable and practical way. She is always focused on understanding your needs, your customers' or clients' needs, your competitors, market environment and working collaboratively with you to deliver the right solution and the agreed results.
When time allows, Una also supports charitable causes she is passionate about on a pro bono basis.
Photo credit: Franklin & Bailey
What do you need taking off your
marketing 'to do' list?
RAVING BRANDS provides marketing support across all these areas,
with a service completely tailored to your needs.
RAVING BRAND EXAMPLES
These are some brands that Una has worked on previously:
Brand portfolio positioning, proposition development, market and consumer insight, media strategy and brand image tracking - across national pub and restaurant brands.
Development of brand name, identity & logo.
AMSTEL & RED STRIPE
Marketing collateral; integrated marketing plan to support the UEFA Champions League sponsorship; developed a cult brand through viral marketing and PR
DEAR GREEN SANTA
Strategy & objectives, safeguarding governance, social media & video content creation and daily management of social media.
Synergie Brand launch, advertising & PR campaigns, promotions, pack design and copywriting. Development of innovative new packaging and in-store merchandising; launch events, communications and promotions
Branding, food & drink offer development, pricing strategy, advertising planning, radio ads, launch events and customer & team communications.
QUINTECH COMPUTER SYSTEMS
Marketing strategy, brand identity & guidelines, social media strategy, video & photography, web copy and development.
SIZZLING PUBS, GENEROUS GEORGE, MARSTON'S COMMUNITY PUBS
& HIGH ST BARS
Concept development, brand evolution, menu development, ranging, location strategy, pricing & value engineering, margin optimisation, digital strategy, and customer experience tracking.
Customer insight to inform new product development; oversaw all media, brand communications and copywriting.
Media planning, product placement and retail media innovations.
PAULINE QUIRKE ACADEMY
OF PERFORMING ARTS
Brand vision, strategy, marketing plans, membership lead generation, licensed franchises, design service, customer research, digital transformation, PR and social media management
LUKE EVANS FITNESS
Social-media focused growth strategy; video content editing.
Having an artist father and an actress daughter has given Una a unique insight into the needs of the arts world, and she has enjoyed transferring her marketing and branding skills to help artists of all types develop and elevate their own personal brands.
She has worked confidentially with a range of child and adult actors, artists and writers, developing their personal online image and promoting it effectively through different platforms. She has an extensive knowledge of marketing techniques, a rigorous attention to detail and familiarity with getting the best profile results on key platforms to promote your own personal brand.
Because Una does all the work personally, you are guaranteed complete confidentiality.
IMDb, GOOGLE OR WIKIPEDIA PROFILES
Creating new actor IMDb profiles
Enhancing existing IMDb profiles
Improving IMDb ranking
Support getting and improving your own Google Knowledge Panel
Wikipedia content writing and submission
VIDEO & AUDIO REEL EDITING
Editing video showreels with professional slates, titles, transitions and balanced audio across scenes
Editing audio reels
Blue / green screen video recording & editing
Animated text + video
Creating personal websites including obtaining URLs, copywriting, mobile functionality, with all profile links and embedded video, audio and social media.
Creating and editing content
Ongoing or ad hoc updates or handover for DIY updates
Una is happy to work on an ad hoc or regular basis, to suit your personal needs and budget.
Una demonstrates a high level of insight into how quite complex consumer businesses, like Marston's, can develop genuinely differentiated strategies.