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ABOUT

Una started RAVING BRANDS to support clients on a personal basis with everything from branding to marketing strategy, competitor research, social media content and also personal brand promotion.

 

As well as a long and successful career as a hands-on marketing director and brand communications expert across big national consumer brands, Una has significant experience marketing SMEs and B2B brands and also expertise building and promoting the online presence of personal brands in the arts sector.  Una has contributed to the profitable development of over 50 brands in the UK and has worked on some of the UK’s best known sector-leading brands across the food & drink, hospitality, leisure, retail, entertainment, FMCG and performing arts industries.

 

Una knows from first hand experience that there are always a range of things on the marketing 'to do' list that are barriers to a brand's success - and that's where she can help.  As a hands-on and multi-skilled marketer, Una undertakes all the assignments herself, never outsourcing unless with prior agreement, and always being personally accountable for agreed deliverables and results.  
 

Whether your brand is large or small, whether it's new or mature, and whether it's a product, a service, a cause or a real person, Una applies a wealth of experience in a down-to-earth, commercially accountable and practical way. She is always focused on understanding your needs, your customers' or clients' needs, your competitors, market environment and working collaboratively with you to deliver the right solution and the agreed results.

When time allows, Una also supports charitable causes she is passionate about on a pro bono basis.
 

Photo credit: Franklin & Bailey

 
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What do you need taking off your

marketing 'to do' list?

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RAVING BRANDS provides marketing support across all these areas,

with a service completely tailored to your needs.

RAVING BRAND EXAMPLES

These are some brands that Una has worked on previously:

Lunch with Friends
Restaurants

MITCHELLS

& BUTLERS

Brand portfolio positioning, proposition development, market and consumer insight, media strategy and brand image tracking - across national pub and restaurant brands.

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Charity

BLUE HEARTS

VARIETY SHOW

Development of brand name, identity & logo.

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Drinks

AMSTEL & RED STRIPE

Marketing collateral; integrated marketing plan to support the UEFA Champions League sponsorship; developed a cult brand through viral marketing and PR 

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Cause Marketing

DEAR GREEN SANTA

Strategy & objectives, safeguarding governance, social media & video content creation and daily management of social media.

Skincare Model
Skincare

GARNIER

Synergie Brand launch, advertising & PR campaigns, promotions, pack design and copywriting. Development of innovative new packaging and in-store merchandising; launch events, communications and promotions

Happy Bowling Kids
Leisure

HOLLYWOOD BOWL

Branding, food & drink offer development, pricing strategy, advertising planning, radio ads, launch events and customer & team communications.

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IT Services

QUINTECH COMPUTER SYSTEMS

Marketing strategy, brand identity & guidelines, social media strategy, video & photography, web copy and development.

Chicken Hamburger
Pubs & Bars

SIZZLING PUBS, GENEROUS GEORGE, MARSTON'S COMMUNITY PUBS

& HIGH ST BARS

Concept development, brand evolution, menu development, ranging, location strategy, pricing & value engineering, margin optimisation, digital strategy, and customer experience tracking.

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Household

DYSON

Customer insight to inform new product development; oversaw all media, brand communications and copywriting.

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Food

MARS CONFECTIONERY

Media planning, product placement and retail media innovations.

Performing Art Class
Performing Arts

PAULINE QUIRKE ACADEMY

OF PERFORMING ARTS

Brand vision, strategy, marketing plans, membership lead generation, licensed franchises, design service, customer research, digital transformation, PR and social media management

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Personal Training

LUKE EVANS FITNESS

Social-media focused growth strategy; video content editing.

 

PERSONAL BRANDS

Having an artist father and an actress daughter has given Una a unique insight into the needs of the arts world, and she has enjoyed transferring her marketing and branding skills to help artists of all types develop and elevate their own personal brands.

She has worked confidentially with a range of child and adult actors, artists and writers, developing their personal online image and promoting it effectively through different platforms.  She has an extensive knowledge of marketing techniques, a rigorous attention to detail and familiarity with getting the best profile results on key platforms to promote your own personal brand.

Because Una does all the work personally, you are guaranteed complete confidentiality.

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IMDb, GOOGLE OR WIKIPEDIA PROFILES 

  • Creating new actor IMDb profiles

  • Enhancing existing IMDb profiles

  • Improving IMDb ranking 

  • Support getting and improving your own Google Knowledge Panel

  • Wikipedia content writing and submission 

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VIDEO & AUDIO REEL EDITING

  • Editing video showreels with professional slates, titles, transitions and balanced audio across scenes

  • Editing audio reels

  • Blue / green screen video recording & editing

  • Animated text + video 

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PERSONAL WEBSITES

  • Creating personal websites including obtaining URLs,  copywriting, mobile functionality, with all profile links and embedded video, audio and social media.

  • Creating and editing content

  • Ongoing or ad hoc updates or handover for DIY updates

Una is happy to work on an ad hoc or regular basis, to suit your personal needs and budget. 
 
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TESTIMONIALS

Below are some of the comments about Una and her past work that are available to view on

https://www.linkedin.com/in/unabeckjohnson/ 

 

Una demonstrates a high level of insight into how quite complex consumer businesses, like Marston's, can develop genuinely differentiated strategies.

Ralph Findlay - CEO, Marston's

CONTACT

If you're interested in how RAVING BRANDS may be able to help with your marketing challenges, use any of the contact details below:

+44 7828 425220